Business, Design, Online marketing,

Custom website development. What is it? Why does your company need it?

by Veronica 23/09/2020

Does every company need a professional website? Yes of course! Read our text and find out what is a custom website development that can bring benefits to your company.

Custom website development. What is it and when do you need it?

First of all, we should start by explaining the concept and present its functionality. Custom website development is a professional website, created especially for your company or brand. It is personalized or created according to specific guidelines established by you. Its main goal is to meet your business requirements, improve functioning and sales, or contact with customers. A professional website puts you in a better position. You win your competition thanks to the transparency and functionality of such a website. A custom website development company develops these personalized websites. They can create it completely from scratch, or use templates that will be modified according to your requirements.

What’s the difference between custom web development and ready-made CMS?

When designing websites, you can use ready-made CMS software or build it from scratch.

A standard CMS is a pre-designed software that you can use when creating a website. Such software has designed interfaces and a few basic functionalities needed to design a website. CMS systems are created according to a certain scheme, however, they allow for some changes. The user can personalize the website according to his expectations, but this has some limitations.

To build such websites you can use ready e-commerce platforms. Such platforms offer their services for free, imposing certain restrictions or a certain number of templates to choose from. It is an easy and pleasant form of creating a website, but it works mainly for small enterprises or personal brands. One of the disadvantages of such platforms is the number of users who have used them. It makes the creation of a website unique in appearance and functionality very difficult. Also, they may have server limitations, especially when you want to combine a website with the sale of a product on a larger scale.

Custom website development is a website created from scratch. Developers usually build it using some open-source framework. However, the website created in this way is fully tailored to the needs of even the most demanding customer.

Custom website development or a standard CMS ? Which one is better?

This is a question that our clients often ask. Choosing custom web development is usually a better option, as it offers flexibility and personalization. However, it happens that in some cases the standard CMS is the better solution. In such situations, you need to consider price, website development time, SEO, and many other factors. But you don’t have to worry about that! If you come to us, leave the choice of the best option for the professionals.

Why does your company need a custom website development?

Now, let’s get to the heart of the matter! If you are still wondering if your company needs a website, below are some arguments that cannot be denied!

A professional website saves your money!

As a small business owner, you may think you cannot afford a professional website. Error! Although the cost of designing and maintaining a website can cost you a lot of money, compared to newspaper advertising and taking into account the market for both media, the investment can pay off very quickly because the potential of the Internet is enormous. What is more, from many calculations, custom website development is nowadays the best and cheapest medium to promote your company.

The website is available 24/7 all year round!

Products are available on your website all the time! Customers can conveniently view your products, services, and news whenever they want. In today’s busy lifestyle, your website is often the point at which the customer makes a purchase decision.

Show off your product!

Regardless of the type of your business, a website is a great place to present your work. With a portfolio, photo gallery, comments, and ratings, you can show your client why your business is unique and why they should choose you.

The website improves your contact with the customer!

Thanks to the website, you can provide important information for customers using a blog or newsletter. It is a great way to communicate with your clients!

The website is a showcase of the company! Thanks to custom website development you can reach a wider group of people, strengthen your position on the market, and double the sale of the product. A professional and personalized website is an extremely important aspect.

We hope that with the above arguments we convinced you to the concept of custom web development and encouraged you to take advantage of professional help. Check our projects and contact us. Let us build your professional website!