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Reasons why Your business needs a mobile app now, not later

  • Writer: Agata Pernak
    Agata Pernak
  • Apr 4
  • 5 min read
mobile apps

In today's world, our phones are practically an extension of ourselves. We scroll, tap, order, book, and buy - all from our screens. So here's the real question: if your business doesn't have a mobile app yet... what are you waiting for?

We've helped dozens of companies launch apps that drive real results, from growing revenue to building stronger customer relationships. And trust us, this isn't just about "keeping up with the trends." It's about staying in the game and outpacing your competition.


Why building a mobile app might just be the best business decision you make this year?

Direct access to Your customers

A mobile app gives you something every brand wants: a direct line to your customer's pocket. Push notifications, in-app messages, and personalized updates put you in control of the conversation — without relying on ever-changing social media algorithms that limit your reach.

Studies show that 83% of smartphone users check push notifications, giving you an incomparably higher reach rate than traditional communication channels like email (average 21% open rate) or social media ads (1-2% CTR).


Increased customer engagement

Want customers to interact more with your brand? Give them a reason. A well-designed app with smooth navigation, intuitive features, and personalized content keeps users engaged — and coming back regularly.

Statistically, users spend 88% of their mobile time in apps, and only 12% on mobile websites. This means an app can increase the time consumers spend interacting with your brand by up to 700% compared to a mobile website.


Boosted loyalty

Loyalty programs work and apps are the best place to run them. Whether it's a points system, exclusive perks, or early access to sales, you can make your best customers feel like VIPs, right inside your app.

Companies with effective mobile apps report 26% higher customer retention compared to businesses operating solely online. And remember - increasing customer retention by just 5% can boost profits by 25-95%.


Frictionless shopping experiences

Tired of cart abandonment on your mobile site? Apps drastically reduce checkout steps, offer better performance, and keep customers focused. Faster journeys = more completed sales.

Conversion rates in mobile apps are on average 3x higher than on mobile websites. Additionally, app loading time is typically 1.5 seconds faster than mobile websites, and each second of delay can reduce conversion by up to 20%.


Customer insights You can actually use

Apps help you gather valuable behavior data: how users browse, when they engage, what they like. This isn't guesswork, it's actionable insight to improve your offerings and marketing strategies.

Advanced mobile app analytics allow tracking over 200 different user behavior metrics, enabling micro-segmentation and personalization at a level that's unattainable through traditional channels.


Higher revenue per user

App users don't just browse more — they spend more. Studies show mobile app users convert at significantly higher rates than mobile web users. More convenience = higher average order values.

The average app user generates 2.6x more revenue than a mobile website user. Moreover, apps enable additional revenue streams such as in-app purchases or subscription models.


Competitive differentiation

Let's be honest: not every business has a mobile app. In some industries, that's your edge. An app instantly positions your brand as more modern, accessible, and customer-focused.

In many sectors, less than 20% of companies have a dedicated mobile app, creating a unique opportunity to stand out from competitors and capture a significant portion of the mobile market.


Offline access

Unlike websites, apps can offer limited functionality even without internet access. Whether it's browsing saved items, accessing content, or storing preferences - users stay connected to your brand, online or not.

Offline options are particularly important when 71% of mobile users experience connectivity issues while using mobile devices. An app functioning offline can transform these frustrating moments into positive brand experiences.


A marketing channel You own

Forget renting space on social platforms — your app is a 100% owned channel. From personalized promotions to seasonal campaigns, you control the content, the timing, and the message.

Owning your marketing channel allows you to save an average of 62% on customer acquisition costs compared to paid advertising channels, while increasing marketing communication effectiveness by 47%.


Better customer support

Live chat, automated FAQs, order tracking — an app can reduce pressure on your support team and improve satisfaction by helping users solve problems quickly, without needing to reach out.

Companies using mobile apps for customer service report 25-30% fewer phone inquiries and 48% shorter problem resolution times, leading to significant operational savings and higher customer satisfaction scores.

You're future-proofing Your business

Mobile usage is still growing. In fact, global mobile app revenue is projected to hit over $935 billion in 2025 (Statista). Apps are no longer a "nice-to-have" — they're part of the foundation of modern business.

Already 67% of global internet traffic comes from mobile devices, and this figure is expected to grow to 72% by 2026. Businesses without a solid mobile strategy risk losing a substantial market share in the coming years.


Should You build an app for Your business?

The short answer? If your business relies on customers, the answer is yes. But don't worry, you don't need to launch the next Uber. What you need is a focused, strategic app that solves a real problem for your customers.


Most popular types of business apps

E-commerce apps

Ideal for online stores, offering better shopping experiences, higher conversion rates, and personalized offer capabilities.


Loyalty apps

Perfect for restaurants, cafes, and retail stores, building customer loyalty by rewarding repeat purchases.


Service apps

Great for beauty salons, auto repair shops, or cleaning companies - allowing for easy booking and appointment management.

Informational apps

Suitable for consulting firms, media outlets, and organizations that want to deliver valuable content to their audience.


Smarter apps with AI: Meet RAG

Transform your application with intelligent AI integration. Retrieval-Augmented Generation (RAG) technology enhances your platform by creating a responsive assistant that understands your unique business context.

This innovative approach merges advanced language processing with direct access to your business knowledge base. Your application can instantly provide tailored responses using your FAQs, product catalogs, documentation, and other proprietary information.


Why it matters:

  • Boosts customer support with instant, 24/7 answers

  • Increases engagement by making the app interactive and helpful

  • Drives conversions by guiding users to the right products or services


Whether you're running an e-commerce store, a service platform, or a content hub — RAG makes your app smarter, faster, and more useful.


Where to start?

  1. Define your business goals - What do you want to achieve with your app? Increase sales? Improve customer service? Build brand awareness?

  2. Understand your customers' needs - Conduct research to understand what your customers expect from a mobile app.

  3. Create an app strategy - Plan features, design, and user journeys based on business goals and customer needs.

  4. Choose an experienced partner - Work with an agency that has experience in creating mobile apps and understands your industry specifics.

  5. Define budget and timeline - Realistically estimate the costs and time needed to create the app, including testing and market introduction.

We design and build apps that deliver real value for your users and your bottom line. Whether you're starting from scratch or upgrading an outdated app, we'll guide you through strategy, design, development, and launch.


Let's talk about what your app could do for your business. Reach out to our team and get a free consultation, no strings attached.


 
 
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