UI vs UX. Differences between a User Interface and a User Experience.
UI and UX are similar-sounding phrases that mean something completely different. User interface and user experience are often mixed, even by workers in the industry. The issue concerns the same topic – designing a specific product, but definitely, these two terms differ from each other. Below you will find a detailed description of UI and UX.
UI or User Interface
User Interferance is the creation of a language thanks to which the software will be able to communicate with the user. UI components are all visual elements, e.g. menu, gallery, text layout, colors. That is everything related to the aesthetic layer that facilitates communication with the program, website, or application. The UI can also be responsible for the physical components that aid communication such as all kinds of keyboards, control panels, and peripherals.
UI designers usually are people with a strong sense of aesthetics. The essence of their work is to create pretty layouts. Very often, the UI designer’s sense of aesthetics may conflict with the customer’s sense of aesthetics. It comes down to the collaboration and communication skills between the creator and the client. UI must be able to cooperate with a product manager and turn an idea into a working product. UI designers must follow rapidly changing trends. From the times where the gradient was the domain of many websites to the present one where minimalism prevails.
UX or User Experience
Unlike UI, UX does not create a language for program communication but tries to improve it. Its purpose is to discover the individual personal characteristics of a given group to which a product or service will be addressed. Then, based on the collected information, to adjust the product or service in such a way as to facilitate and improve communication. Thus making the product more intuitive and more pleasant to receive average user. The goal of UX is to increase customer satisfaction using the product by improving its functionality and usability. Providing an easy-to-use product, ensuring “pleasant” interactions between the customer and the product.
UX designer is a person from many worlds at once. Its task is to examine the needs, get to know what the future user expects, and lead to the delivery of a product with intuitive, even natural, operation. So he deals with human-oriented design.
On the one hand, it must have at least the rudimentary UI skills of a designer, marketer, and data analyst. On the other hand, a UX designer is the person who should be the first to contact the client when it comes to creating a given product from an idea. A UX designer must be able to draw simple mock-ups, give them interactive actions. Must be able to motivate the client to take an active part in the creative process. And finally must be able to recruit testers, create a statistical user, and conduct tests. The goal of a UX designer is to create the most intuitive solution for a specific target group.
The UI designers should be familiar with Axure. Additionally, they should know diagram drawing software such as Lucidchart, draw.io, and analytical tools such as Hotjar, Usability tools, or Visual Website Optimizer.
UX and UI – What’s the difference?
UX and UI are not only different concepts but also different positions in the project team. The reason why they are so often mixed is probably the close cooperation between them. UX and UI activities have been designed to complement each other perfectly – one cannot exist without the other. Together, they constitute a closed symbiosis cycle. UI designer creates and puts the product into use, and the UX designer checks how users react to it, then consults its results with UI. The latter introduces corrections and the process is repeated.
Some tasks can be performed by both specialists. UI to some extent analyzes its creations and UX modifies the website. That is why it is best to understand user experience and user interface as two different but inseparable spheres. It is the effective exchange of information and competencies on the UX – UI line that determines the success of website design.
Is UI more important than UX?
The answer is NO! Both UI and UX are complementary. An app that looks great but is difficult to use is an example of a very good UI with a poor UX. Meanwhile, when something very useful looks terrible, it is an example of great UX and poor UI.