Case Study — E-Commerce / Migration
Migrating a luxury leather brand from PrestaShop to Shopify with zero downtime
The Client
Batycki (batycki.eu) is a premium Polish leather goods brand known for handcrafted bags, wallets, belts, and accessories. With a loyal customer base and growing international interest, the brand needed a modern e-commerce platform that could match the quality of their products.
Originally running on PrestaShop, the store suffered from poor mobile performance, limited theme customization, and mounting technical debt. The client needed a full platform migration to Shopify — without losing any products, customers, or SEO rankings in the process.
The Problem
Batycki's PrestaShop store was holding back their growth. The legacy platform had poor mobile performance, limited theme customization, and mounting maintenance overhead. Product catalogs, customer data, and order history needed to be migrated to Shopify without any downtime or data loss — while simultaneously upgrading the entire shopping experience for a luxury brand.
Challenges & Solutions
Complex Product Data Migration
Migrating thousands of products with variants, images, and SEO metadata from PrestaShop's data structure to Shopify's entirely different product model.
Custom Migration Scripts
Built custom migration scripts that mapped PrestaShop product structures to Shopify's data model, preserving all variant combinations, product images, and URL slugs for SEO continuity.
Customer Data & Order History
Preserving customer accounts, order history, and loyalty data during the platform switch without disrupting the shopping experience.
Automated Customer Migration
Automated customer data migration with a password reset flow and full order history reconstruction in Shopify — ensuring returning customers could access their accounts and past orders immediately.
SEO Ranking Preservation
Maintaining hard-earned SEO rankings and URL structure during the platform switch, where URL formats differ significantly between PrestaShop and Shopify.
301 Redirect Mapping
Implemented comprehensive 301 redirect mapping for all existing URLs, canonical tag management, sitemap regeneration, and continuous Google Search Console monitoring throughout the transition.
Luxury Shopping Experience
Creating a shopping experience on Shopify that reflects the premium quality of handcrafted leather goods — beyond what standard Shopify themes can deliver.
Custom Premium Theme
Designed and built a custom Shopify theme with premium typography, high-resolution product galleries, refined checkout flow, and mobile-first design that matches the luxury brand identity.
Zero-Downtime Cutover
Switching from a live PrestaShop store to Shopify without any interruption to sales or customer access.
Staged DNS Switchover
Executed a staged migration with parallel running, DNS switchover strategy, and post-launch monitoring — making the transition completely invisible to customers.
What We Delivered
Platform Migration
Full PrestaShop to Shopify migration including products, customers, orders, and content pages.
Custom Shopify Theme
Premium theme reflecting the luxury leather brand identity with mobile-first design and high-resolution product galleries.
SEO Preservation
301 redirects, meta data migration, sitemap updates, and Google Search Console monitoring to maintain search rankings.
Payment & Shipping
Shopify Payments, PayPal integration, and Polish carrier setup (InPost, DPD, DHL) with local delivery options.
Post-Launch Support
30-day monitoring period with performance tuning, bug fixes, and any adjustments needed after the switch.
Technology Stack
Results
Product and customer data migrated with zero data loss — every variant, image, and order preserved.
Downtime during the platform switch — seamless DNS cutover invisible to customers.
Fully responsive luxury shopping experience on all devices with premium brand presentation.
Frequently Asked Questions
How long does a PrestaShop to Shopify migration take?
A typical migration for a store with 500-5,000 products takes 4-8 weeks, including product migration, theme development, testing, and cutover. Complex stores with custom integrations or large catalogs may take longer.
Will I lose my SEO rankings when switching from PrestaShop to Shopify?
Not if the migration is handled correctly. We implement comprehensive 301 redirect mappings, preserve meta titles and descriptions, maintain URL structures where possible, and monitor Google Search Console throughout the transition.
Can you migrate customer accounts from PrestaShop to Shopify?
Yes. We migrate all customer data including contact information, addresses, and order history. Customers will need to reset their passwords on first login due to different password hashing, but all other data transfers seamlessly.
Do you handle product variant migration?
Yes. PrestaShop and Shopify handle variants differently. Our migration scripts map PrestaShop's combination system to Shopify's variant model, preserving all size, color, and material options with their respective prices and inventory levels.
What happens to my existing orders during migration?
All historical orders are migrated to Shopify for reference and customer service continuity. Active orders are processed on the legacy platform until cutover, then new orders flow through Shopify.
Can you customize the Shopify theme to match my brand?
Absolutely. We build custom Shopify themes using Liquid that reflect your brand identity. For Batycki, we created a premium design with luxury typography, high-resolution product galleries, and a refined checkout experience.
Is there downtime during the migration?
Our staged migration approach ensures zero downtime. We prepare everything in a staging environment, then execute a planned DNS switchover that makes the transition invisible to customers.
Do you provide support after the migration?
Yes. We include a 30-day post-launch monitoring period covering performance tuning, bug fixes, and any adjustments needed after the switch.
Planning an E-Commerce Migration?
Whether you're moving from PrestaShop, WooCommerce, or Magento — we handle platform migrations that preserve your data, SEO, and customer experience.