Case Study — E-Commerce & Automation
How we automated cross-border sales across 10 European Markets for Loventi
The Client
Loventi is a Poland-based manufacturer of premium MDF wall panels and decorative interior solutions. With growing demand across Europe, Loventi needed a technology partner who could scale their e-commerce presence across multiple markets — without bloating their tech stack or relying on fragile third-party plugins.
Marotino assigned a dedicated Account Manager to the project, ensuring seamless communication, clear milestones, and a single point of contact throughout the entire engagement.
The Problem
Loventi's Shopify stores had content in mixed languages — Polish product descriptions on German domains, English metadata on French storefronts, and inconsistent URL structures everywhere.
Shopify's native 4-language limit was a hard wall. SEO slugs were auto-generated gibberish in non-Latin scripts. Domains were disorganized — some markets shared storefronts, others had orphaned subdomains with no hreflang tags.
The result: Google Merchant Center rejections, wasted ad spend, and a customer experience that undermined Loventi's premium brand positioning.
Challenges & Solutions
Mixed Languages Across Stores
Polish content on German domains, English metadata on French storefronts — no consistency.
AI-Powered Translation Engine
Built a custom translation pipeline using OpenAI API — titles, descriptions, meta tags, and alt text translated per-market with quality validation.
Shopify's 4-Language Limit
Shopify natively supports only 4 languages per store. Loventi needed 10.
Custom Automation Pipeline
Developed in-house tooling via Shopify Admin API to push translations beyond the native limit — no third-party apps, no performance penalty.
No Localized SEO Slugs
URL handles were auto-generated from Polish source titles — unreadable and penalized by search engines in other markets.
Automated Slug Generation
AI-generated, human-readable URL slugs for every product in every language — proper transliteration, SEO-friendly structure.
Disorganized Domain Architecture
Orphaned subdomains, missing hreflang tags, duplicate content issues across markets.
Full Architecture Overhaul
Restructured all domains with proper hreflang implementation, canonical tags, and a unified domain strategy across 10 markets.
What We Delivered
AI-Powered Translation
Full product catalog translated into 10 languages using OpenAI API with custom prompts optimized for e-commerce terminology and brand voice consistency.
Localized URL Slugs
Automated generation of SEO-friendly URL handles for every product in every language — proper transliteration for non-Latin scripts.
Domain Architecture & Hreflang
Complete restructuring of multi-market domain setup with proper hreflang tags, canonical URLs, and cross-domain SEO signals.
Google Merchant Feed Repair
Fixed all feed validation errors — language mismatches, missing GTINs, incorrect pricing — achieving 100% approval across all 10 markets.
Search Console & Ads Readiness
Configured Google Search Console for each market, set up conversion tracking, and prepared Google Ads campaigns for cross-border launch.
A Dedicated Account Manager
Every Marotino client gets a dedicated Account Manager — a single point of contact who understands the project inside-out. For Loventi, this meant weekly syncs, proactive issue resolution, and zero communication overhead between their team and our engineers.
Technology Stack
Results
Google Merchant Center approval across all 10 European markets — zero rejections after deployment.
Language coverage expanded from 1 (Polish) to 10 fully translated storefronts — all automated.
Third-party plugins required. Every automation was built in-house using Marotino R&D tools.
Why In-House R&D Matters
Most agencies would solve this with a stack of Shopify plugins — translation apps, SEO tools, feed managers. Each adds latency, costs, and a dependency you don't control.
Marotino builds its own tools. Our in-house R&D pipeline means we own every step of the automation — from AI translation to feed generation to deployment. No plugin conflicts. No vendor lock-in. No surprises on your invoice.
That's the difference between a vendor and a technology partner.
Frequently Asked Questions
How did Marotino bypass Shopify's 4-language limit?
We built custom automation tooling that interfaces directly with Shopify's Admin API to push translated content beyond the native language limit — without relying on third-party translation apps that add bloat and latency.
What AI model was used for translations?
We used OpenAI's API with custom prompts optimized for e-commerce product content. Each translation was validated against brand terminology and local market conventions before deployment.
How were the localized URL slugs generated?
Our pipeline generates human-readable, SEO-friendly URL handles for every product in every language. For non-Latin scripts, we apply proper transliteration rules rather than relying on Shopify's default slug generation.
What does "100% Merchant Approval" mean?
Google Merchant Center validates every product feed against strict requirements — language match, pricing accuracy, GTIN presence, and more. After our work, every product in every market passed validation with zero errors.
Can this approach scale to more markets?
Absolutely. The pipeline is designed to be language-agnostic. Adding a new market means configuring a new locale in our system, running the translation pipeline, and deploying — typically completed within days, not weeks.
Why not use a Shopify translation app?
Third-party translation apps add JavaScript weight, introduce plugin conflicts, and charge per-word fees that scale poorly. Our in-house solution has zero runtime overhead and no recurring per-word costs.
How long did the project take?
From kickoff to full deployment across 10 markets — including translation, domain restructuring, feed repair, and Google Ads setup — the project was delivered in a structured, milestone-driven engagement.
Does Loventi need to maintain the translations manually?
No. When new products are added in Polish, the pipeline automatically translates and publishes them across all 10 markets. Manual intervention is only needed for brand-specific terminology updates.
Ready to scale your e-commerce across borders?
Let's talk about how Marotino can automate your multi-market expansion.